About Petsmile
At Petsmile, our mission is simple: help pets live happier, longer lives through better oral health. We are the first and only pet toothpaste accepted by the Veterinary Oral Health Council (VOHC), powered by our proprietary Calprox® formula. Clinically proven to dissolve the protein pellicle—a thin layer where plaque, bacteria, and stains form—Calprox® keeps teeth whiter, gums healthier, and breath fresh without harsh abrasives.
Petsmile was founded by Dr. Irwin Smigel, world-renowned as the “Father of Aesthetic Dentistry” and inventor of the tooth bonding technique. Dr. Smigel’s passion for oral care extended beyond people—he knew cats and dogs deserved the same standard of dental health. Already famous for creating Supersmile’s Professional Whitening Toothpaste for humans, he adapted his innovation for pets, ensuring safe, effective, and enjoyable dental care.
Honored by the Smithsonian-affiliated National Museum of Dentistry, Dr. Smigel’s legacy lives on in Petsmile, trusted by veterinarians and loved by pets worldwide.